Younger Younger 28s
Younger Younger 28s
Released in March 2000, Soap does what it says on the tin... it's effectively a satirical musical version of Coronation Street! The drama starts right from the off. Sugar Sweet Dreams is The Sound Of The Crowd rewritten for a Tarantino movie while second single Next Big Thing sends up the dreadful deluded wannabee culture of today but predicted by YY28 in 1999. It tells the story of Kim who "wants to be a supermodel, not a supermarket checkout girl".
However, "she's not exactly ugly, just not very pretty!" First Love is YOUNGER YOUNGER 28s' own Louise. Innocence and naivety are all captured in a four minute romantic comedy that most synth geeks can totally relate too. Meanwhile, Teenage Mum sends up the whole 'Girlpower' ethos with "the peroxide blonde from a high rise block... who can't keep her legs shut" and uses her "sex as a weapon"! Younger Younger 28s Debut single We're Going Out is a wacky B52's styled celebration of the weekend where if you "call Pete Tong, you can't go wrong".
And rather amusingly, it does seem to be the long lost elder cousin of THE HUMAN LEAGUE's comeback single Night People! No More Yesterdays actually looks more towards guitar textured NEW ORDER and is probably the most melancholic item in the collection. There are sardonic narratives galore with the eponymous subjects Julie, Dirty Harry, Gary and Valerie each respectively being a day dreaming factory queen, a heroin addicted sex worker, an HIV un-PC male stripper and an adult chat-line hostess! The album ends with a female-led cover of THE CURE's In Between Days. After all the post-modern irony and the optimistic but hopeless dreams of escape, this closer is a bit of a disappointment and comes over like Goth karaoke. It's not exactly awful, just not very brilliant! Soap's fate could be summed up by the electro-Spector grandeur of We Nearly Made It...
and unfortunately, make it they didn't. It was a case of right band at the wrong time. We're Going Out reached No.61 in the singles chart and Soap bombed. A brand new single Two Timer (Crap In Bed) was issued as promo but its release withdrawn and the band sadly dropped.
Their superb B-sides Ginger Determination and Karaoke Queen (best line "He is a Karaoke Queen, he's not gay or straight, he's in between!") remain little heard gems even among synth aficionados. Today, Jimmy Dickinson is a teacher while Ashley Reaks still performs music and comedy. The whereabouts of Andie and Liz are currently unknown. Younger Younger 28s But it's difficult to predict even in the current electro friendly climate whether everyone would have got this fairly elaborate joke. Still, YOUNGER YOUNGER 28s were a terrifically entertaining live act and a ray of sunshine at a time when the NME's idea of an exciting new band was their V2 labelmates STEREOPHONICS or even worse, TRAVIS! Yet they were vilified by the NME before even releasing an album for sounding a bit like THE HUMAN LEAGUE. Strangely now ten years on, a lot of pop music sounds a bit like THE HUMAN LEAGUE! www.myspace.com/youngeryounger28s Read more on Last.fm.
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