Sid left the family cabin to make the move of his own. First to Windsor where it was there, in the neighboring city of Detroit that he first made contact with Techno music during its famous underground warehouse parties. He then made the jump to the big city of Toronto to study music engineering. It was there that he become more involved in techno as a life choice career rather then just as a avid listener.
Feeling that itch to move again, as it was a thing that seemed natural for him to do based on his upbringing. Sid LeRock made the overseas voyage to Cologne, Germany in 2003. He was in the first wave of the North American invasion to Europe. The success and demand for his music allowed him to live in Europe since then, where he presently resides in Berlin.
Sid has been producing as well as performing live since 1998. His unique brand of music, which blends modern dance floor electronics with rock n roll esthetics is what makes his music sound so explosive and captivating to the ears. You can feel all levels of raw emotion with Sid’s need to express this through melody and what he claim’s as “the human error factor”. He says, “no matter how well you think your in sync with the crowd, its best when the unexpected digital hiccups occur.
Then, thats when I feel most connected to everyone. The errors and how you have to quickly recover from them is what proved to be my best performances. People just want to hear the human behind the machines.” 2004 came with the debut album of Sid LeRock, entitled “Written in Lipstick”, which was signed to Ladomat. One of Germany’s most renowned imprints but was then handed over the Mute Records to administer.
For Sid, this was a tremendous honor to be an artist for a label that influenced him with its impressive roster of artists. Much of his success came from Written in Lipstick, for it was this album that first premiered his signature sound. A sound that opened many doors for his career. “Keep it Simple, Stupid” was his follow up album for 2006. It was equally impressive and brought some great attention but it fell from the spot light due the labels financial crisis.
For both Mute/EMI and even more so for Ladomat. where it went completely bankrupt. It was the first sight of that crack in the wall that would soon effect many other music businesses. There was no monies to promote his 2nd album, so the music had to speak up for itself.
Years later, Sid LeRock makes his remarks, claiming that “this was one of my most important trial in life’s lessons. I had high expectation for this album as it still remains to be one of my most beloved albums. It was a kick in the pants but I still have to continue working towards making my best record yet. Think I’m getting closer to it.” In 2006, Sid LeRock started his own imprint, Cereal/Killers, distributed via Kompakt.
A concept based label that came as a series of split releases involving him and his talented friends (Ada, Misc.,DJ Koze, Gabriel Ananda, Metope, Reinhard Voigt, etc) to produce records together. Which came with a long run of successful label showcases to have all friends perform together in clubs and at Festivals. In late 2009, he co-founded Beachcoma records along with long time friends, Jake Fairley (aka Fairmont) & Metope. The three members started this artist run label as a means to release their own music that they feel strongly about and think should be heard.
It’s a personal project that they simply wanted to enjoy together but most importantly, not take it so serious. After a hand full of release thus far, the success of Beachcoma is continuously rising. Totally unexpected to them?..or perhaps all part of the plan?. Its been a long wait since Sid LeRock’s last album in 2006. However, in fairness to him it doesn’t mean that he’s been getting caught up with the Berlin night life.
Apart from his other alias, Pan/Tone. He’s been quit busy with a steady output of releases. 2008 saw his last album as Pan/tone “Skip the Foreplay”. 2010 brings forth the return of Sid LeRock. His new album “Tout Va Bien” is already in full production and is set to be released in early July, 2010, on Shitkatapult Records.
“The perfect match made in heaven” many have said along with quotes from label owners, T.Raumschmiere & Daniel Meteo both declaring “Its about time Sid LeRock comes home to us!. This is where he fit best... with a bunch of bums such as ourselves.” Sid Le Rock “Tout Va Bien” avaliable on CD/Vinyl/Digital Release date: June 25th, 2010, on Shitkatapult Records Distributed Worldwide Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply..
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