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Roslan Aziz Productions - JPop.com
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Roslan Aziz Productions

Roslan Aziz Productions

Roslan Aziz Productions


R.A.P. - TALKIN' ABOUT A REVOLUTION When the label began life in 1984, naysayers regarded Roslan’s ear for music and ability to spot talent as, to say the least, rubbish.But everything starts with a dream, so Roslan took a page out of GRP’s (a subsidiary of the then-MCA label) books and charted a course for world domination.“We were always looking beyond Malaysia,we wanted our artistes to go a step further. We've always had talents but our local productions were very mediocre and not "international enough" to go anywhere. Read more on Last.fm
R.A.P. - TALKIN' ABOUT A REVOLUTION When the label began life in 1984, naysayers regarded Roslan’s ear for music and ability to spot talent as, to say the least, rubbish.But everything starts with a dream, so Roslan took a page out of GRP’s (a subsidiary of the then-MCA label) books and charted a course for world domination.“We were always looking beyond Malaysia,we wanted our artistes to go a step further. We've always had talents but our local productions were very mediocre and not "international enough" to go anywhere.We wanted to have a label that would harness the artistes’ talents, groom them and develop them into stars of international repute. It was imperative for us to achieve this with Malay music – songs of the artistes themselves.In those days singers were performing covers because their originals weren’t deemed appropriate which we didn’t want to see happen to our signings.We simply wanted to develope artists who would be economically and artistically successful. So in 1988,Roslan registered Roslan Aziz Productions with partner Kamarudin Kamarudin who was instrumental in his finance and management knowledge. The label’s primary goal was to do what the mainstream labels were not.

“Our first artiste was the late Zubir Ali.He was a phenomenal songwriter ,always able to work poetry into his lyrics.Zainal Abidin and Amir Yussof came in quick succession as new signings. Sheila only came on board when her contract with EMI expired and RAP officially began business in 1989.Legenda, Sheila’s follow-up album (a collaboration with EMI), was a landmark for the Malaysian music industry – it was the first Malaysian-mastered album which wsa done at The Terra Studios Tokyo However, he does concede that risk-taking is part and parcel of his label’s philosophy. When more assistance was required, the partners recruited Boudeng and Weng, who would play significant roles in RAP’s chequered history. Life didn’t get any easier when it came to the release of Zainal’s eponymous debut. “We had to go through the same headache of trying to convince the record distributors that this was music that would capture the market. Once again, it seemed that only our inner circle of friends and compatriots could understand what we were doing and where we were trying to take this.” Like Sheila’s many classics, Hijau and Manis have gone on to become staples in the vocabulary of pop music fans.The Ikhlas concert album brought RAP to a crossroads of sorts : enter Tony Fernandes (now CEO of AirAsia), the young up-and-coming boss for Warner Music Malaysia in the early 1990s.Many regard Tony as the best talent the music industry has ever produced. When Fernandes heard both Sheila’s Legenda and the Ikhlas albums, the seeds for a long-term relationship were sowed.

A global label taking on a smaller local one was unprecedented at that point but RAP has always been about busting and setting trends. The current pursuit has been aLi, rap's latest project that has Roslan Aziz collaborating with long-time compatriot and friend, songwriter-singer-landscape archtect Mukhlis Nor. The music of an eclectic mix of urban grooves with rich, traditional undertones. There were many great memories of the high times of RAP like penetrating the once impregnable Indonesian and Japanese markets were great moments. Seeing the success of both the P.

Ramlee Legenda tribute, the acceptance of Hijau and the Ikhlas concerts were very satisfying, too.” Roslan Aziz Productions has opened the industry’s ears to quality and different music genres created and performed by local talents.Perseverance and an unbridled love for music has kept Roslan Aziz Productions in the game, albeit the global uncertainty of the music business climate,RAP remains the true shining star of the music industry – it took no prisoners and its philosophy of believing in artistic integrity is second to none. And there’s been nothing like it before or since. Here’s to another 20 years. N. Rama Lohan The Star Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply..

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