The artist released his first album, “That's What I Do (In dat Club) [RAW]” on September 4, 2010. He also produced a MixTape for fans to download on his Facebook fan-page in November of 2010. His style has been variously classified as rap, hip-hop, alternative and experimental, but is most often considered to be the early 80s-style Skating Rink music style that ushered in the synth pop of the 1980s, along with other newer acts such as Lil' Wayne and Lady Gaga. RoBo-RoBBIe’s music and stage show mingle kitsch karaoke-style themes, eccentric humor, and mordantly satirical social commentary, often dealing with the concept of Pop-culture, in sometimes-discordant pop songs that often feature unusual synthetic instrumentation and time signatures. His work has been influenced by subsequent popular music, particularly Auto-Tune, rap, alternative and electronic music. He created some memorable music videos popular within his local fan-base. The name “RoBo-RoBBIe” comes from the concept of the recent explosion of Auto-Tuning with electronic sounds produced for added vocal effects in music such as Lady Gaga, Lil' Wayne, and T-Pain. This idea was developed as a joke on his Facebook profile updates as early as the early summer of 2010, with no music accompanying his Auto-Tune vocals.
The artist created a number of short pieces in the vein of Auto-Tuning status updates. At this time, RoBo-RoBBIe had also performed many karaoke stage performances at local bars and restaurants. He worked with friends during late summer to put together a few home-made karaoke cd's and getting his auto-tuning equipment running. Practicing Auto-Tuning with status updates and friends karaoke'ing in his home, which would later inspire the song “That's What I Do (In dat Club)”. The pivotal moment for the formation of RoBo-RoBBIe was the iPhone application, "I Am T-Pain", when he created the first couple full-length songs, many being covers on the karaoke-style app.
RoBo-RoBBIe knew that his ability to freestyle was evident and his "pure rediculosity" was getting a overwhelmingly positive response from friends. At this moment, he claims he changed the idea of RoBo-RoBBIe into a serious concept. The first form of RoBo-RoBBIe was the single “Gimme ur Stuff” which was posted on Facebook using an application DivShare for file sharing, so that the MP3 was public. It included him free-styling, as well as his own amateur beat created on his computer. This performance was widely accepted as an entertaining free-style as opposed to his previous status updates and was included on the premier album That's What I Do (In dat Club) [RAW].
This album was followed by other subsequent new songs updated on his Facebook fan-page, until he finally released a fan-only downloadable Mixtape simply called "MixTape 2", also through the file sharing application. RoBo-RoBBIe has performed in-home events, mostly including karaoke, and debuting his album publicly at various local bars and restaurants in later 2010. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply..