Reich and Rosati met while Rosati was hanging out pushing song demos on dance club dj's at various Hollywood night spots. Reich introduced himself to Rosati and the two became collaborators. George Reich took Rosati under his wing and the two began working out of Reich's recording studio in Hollywood on a song demo for Rosati's first single "Fast & Nasty Girl", a single Rosati penned back in his hometown Philadelphia. The single would become Rosati's first radio played single within that same year. "I had no clue what I was doing back then. I was broke and living hand to mouth.
I knew how to write music and lyrics to my own songs, but I really didn't know too much about the technical end and the mechanics of everything in the studio. I learned really fast though in George's studio in Hollywood. I spent countless hours there." Both Reich and Rosati began shopping the completed song demo to Los Angeles and New York City record labels. Hollywood DJ's started playing the song demo in the dance clubs there but Rosati wasn't satisfied.
He wanted commercial radio station airplay. The demo caught the attention of DJ Vinny Lombardi back in Rosati's hometown Philadelphia. Lombardi was a radio DJ for WPWT 91.7 FM Dance Radio and the first radio station dj to spin Rosati's music on commercial radio airwaves. When Rosati's talent agency relocated their offices to New York City, Rosati headed back east as well. While promoting out of New York City now, he met and started working with another record producer named Rob Federici. Federici lived in NJ and asked Rosati to redo the song on a more advanced recording level so that commercial radio stations could add the song more rapidly to their playlists. With the help of Music Director Pam Grund and Program Director Glenn Kalina, the commercial version of Fast & Nasty Girl made it onto the airwaves of Philadelphia’s most popular dance radio station WIOQ-Q102 FM in Rosati's hometown Philadelphia.
"Pam Grund convinced Kalina to give me a chance by adding me to the Q102 play list and that add opened up many doors for me once I was commercially heard. I will always be thankful to Pam Grund who encouraged me, supported me, and with Glenn Kalina gave me my first commercial radio station airplay break. To receive that attention in my hometown made it even more special to me." Rosati began doing promotional club performances for the station to promote his song and from the massive airplay Rosati received on that station, and with the help of Woody Dyer and Nate DeLego, Rosati landed various distribution deals allowing Rosati to retain publishing rights to his work. Rosati said, " I was not stupid. I studied entertainment law and knew what to look for in regards to making money with my own music.
I wasn't about to hand over everything to someone. Yes there are times we must give percentages out, but not leave yourself with nothing." As Rosati's first single continued to be played on Q102 FM, other US stations started adding the song to their play lists as well. Rosati said, "I felt relieved at that point. The distributor did much of the foot work for me as far as shipping the single to worldwide stores and radio so I was able to spend more time creating my music in the studio and deal with the radio station Program Directors more exclusively." It was during this time that Rosati landed a part in a film titled "Home Of Angels", opposite Sherman (George Jefferson) Hemsley and Abe (Fish) Vigoda. Rosati said,"I remember while doing the film groups of young kids who were fans of my song would hang out on the movie set. The director of the film didn't know I had a song on the radio at that time until all of these kids showed up on set with my CD in hand asking me to sign it.
It was very surreal to me. I began to understand just how powerful radio station airplay could be and I think the Director felt he should of given me a much bigger role after that." Rosati then recorded the single "Metropolis", which caught the attention of Henry Stone and Paul Klein who owned the internationally distributed dance record label HOT Records, which was based out of Miami and distributed dance music worldwide. The executives at HOT Records matched Rosati with another young Producer named (Bobby "LA" LaSerra), who owned and operated the HOT Records sub label Strong Island Records. LaSerra, Rosati, and the executives at HOT Records released several remixes of "Metropolis" worldwide on that label. Rosati said, "I use to call Paul and the HOT Records crew everyday.
I would come up with all kinds of marketing ideas to run by them. Since I consider myself to be a good self marketer, I just couldn't sit back and do nothing. I was a real pain to them but they loved me for being proactive. Not many artists tend to audit their own PR." Rosati then went on to release another dance single titled "Inside Your Love" which obtained more US radio and overseas airplay for Rosati. Since then Rosati continues to record music and keep himself exposed in the media.
Singles that followed were songs such as "Hollywood", a song he wrote about his personal experience with the town. Rosati also keeps his TV experience alive by tv hosting for several networks while he continues to record new music. Rosati has also released songs aimed at sports fans, where he recorded tunes for his hometown Philadelphia Phillies during the World Series playoffs. The single titled "Fightin' Phils" was featured on Philadelphia, New Jersey, and Delaware radio stations and received over 20, 000 downloads after it was posted to the Fox TV Network's official website for the Phillies. Another song was done for the Philadelphia Flyers called Broad Street Bullies which received over 30,000 hits on Youtube in one week. "I have my own recording studio system in my home now", Rosati said, "so it makes it much easier for me if I wake up at 4 am and hear something in my head, an idea, a chord progression, that I want to lay down tracks to. I know I have so much more to learn in this business but the places I've been so far, and the people I've met, and exposure I have gotten so far has all been well worth the climb. I have so much more to say and experience and know venting through music and television is my form of therapy.
As long as God continues to bless me with outlets to plug into." Rosati is currently working as a television host and continues to record pop music which is aired on commercial radio stations both in the US and overseas. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply..
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