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Opposite of Faith - JPop.com
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Opposite of Faith

Opposite of Faith

Opposite of Faith


The Opposite of Faith is the brain child of J (Joel Hornsby), a Musician and Digital artist. After years of helping and supporting other artist, he has decided to try his hand at his own project. The project itself, and the production company behind it, The Apothecary, is meant to be a collective of creative artist who interact with, and create media. He states 'I worked in the industry for years and wanted to create something where I could implement Read more on Last.fm
The Opposite of Faith is the brain child of J (Joel Hornsby), a Musician and Digital artist. After years of helping and supporting other artist, he has decided to try his hand at his own project. The project itself, and the production company behind it, The Apothecary, is meant to be a collective of creative artist who interact with, and create media. He states 'I worked in the industry for years and wanted to create something where I could implement ideas and projects without limits and not have to deal with people who shouldn't be making decision making them...' The sound of the Opposite of Faith project follows groups like Massive Attack, Gnarls Barkley, Radiohead and Gorillaz with hints of Incubus and N*E*R*D. 'I decided I wanted a different kind of line up and a different kind of sound...I love the general vibe of Trip Hop-but I wanted to get some more edge out of it-but not with loud guitars.

That's when I thought of centering the group around a DJ creating atmosphere, not a guitar player.' 'I'm doing my own thing with a super low sound and a special rig. I'm also focused on creating a lot of unusual song writing ideas, but focusing on keeping it melodic and subtle...' So far the response has been strong... The Capital Clinic-A blogger on the Fuzz.com network put it best: Those interested in some “cutting edge” work combining audio and video effects to generate untapped sensory perceptions should check out what the artist collective, The Opposite of Faith, is doing... The Opposite of Faith is also unusual due to its focus on singles...'We likely will only release singles-I think the album format is, at best, limping, if not dead. I'd rather our fans love our songs, than just try to make an album and risk adding filler...Each song is going to be its own element, with intersections with other video project, products, artist, etc. The whole thing is about Media in general, not just music... The first two singles, 'Phaseshift' and 'IF' can be heard here. Read more on Last.fm.

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