Comprising of four darkly engaging songs, as well as evocative photography by local artist Kirsten Whittle, 'Matt Ford' is a valid statement in its own right. This is not just a run-of-the-mill demo, and Matt Ford is anything but a run-of-the-mill songwriter. On the surface, 'Matt Ford' is very dark indeed. But Matt believes in the lasting impact of music which has to be truly listened to and engaged with, as opposed to being background noise. This is when music is able to reveal its true potential, hits hardest, and stays longest in the memory.
As such, there is a lot more to this release than its moody atmospheres and, frankly, morbid lyrics. "Despite the deathly imagery, the songs are as much about life as they are about death. There is a very strong, positive message in this work, for those who want to find it", Matt explains. This is perfectly exemplified in 'Candles', in which Ford uses the theme of unhealthy and damaging relationships to urge the listener to change the course of their life, before it's too late.
While 'Regret' evokes the tragedy of deathbed anguish, and 'Afloat' discusses psychological turmoil and fragility, the climactic 'Unravel' promotes self empowerment and strength of identity. It's a formula which is already proving addictive for many, with the demo drawing attention from the likes of BBC Radio Merseyside, and a recently recorded session for Liverpool's 'New Hall Sessions', as well as impressive initial online sales of the disc. Matt now plans to get onto the stage as soon as possible, making his name as a live act as well as a recording artist, with his engaging and affecting performances. Looking to take his songs across the whole country, he will also regularly perform at open mic nights in Liverpool.
But Matt isn't just focusing on live performance; he already has several new songs written, and will be recording his full length debut album in the weeks and months ahead. He is currently on the lookout for a good label to release the record. Matt commented: "It's an album with a lot of depth to it; plenty of moods and textures, and elements that you have to dig to find, but also plenty for the listener to sink their teeth into on first listen. I'm hoping to find a label that understands my vision, and can help bring it to the people who will truly appreciate it." All things considered, the future is a very exciting place for Matt Ford. --- Working under his own name, Matt Ford is free from the restrictive constraints of a band name, which must be reflected by musical content.
Working on his own, he is liberated from the constant compromise which comes from playing in a band. He is able to be as schizophrenic and as multi-faceted as his artistic whim allows him to be, exploring the various moods and shades that music has to offer. Matt Ford has no expectations to live up to, other than his own. The possibilities are endless. https://www.facebook.com/mattfordmusic Read more on Last.fm.
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