Wilde was signed to the British recording arm of Philips, with US releases appearing on the Epic label via Philips' reciprocal licensing agreement with Columbia Records Stateside. (Philips had yet to acquire the Mercury group as its US division). From mid 1958 to the end of 1959, Wilde was one of the leading British rock singers, along with Tommy Steele and Cliff Richard. Wilde's backing group were called the Wildcats who featured Big Jim Sullivan on lead guitar, and Brian Locking and Brian Bennett (drums) who later joined The Shadows. He appeared regularly on the BBC Television show 6.5 Special and was the main regular artiste on the Saturday ITV popular music shows Oh, Boy! and Boy Meets Girls. There he met and married Joyce, one of The Vernons Girls who were also show regulars.
The courtship was highly public but, after the marriage, Wilde's popularity as a teen idol declined. He moved partly into all-round entertainment, appearing in musicals such as the West End production of Bye Bye Birdie and films. He enjoyed success as a songwriter in the late 1960s and early 1970s. He penned the virtual one-hit wonder's The Casuals' "Jesamine", plus Lulu's "I'm A Tiger", and the early Status Quo's "Ice In The Sun". In the early 1970s, Wilde changed his music style to Glam Rock and became 'Zappo'. He released only a few singles which never charted and reverted back to Marty Wilde shortly after. Later on, as songwriter and/or record producer, he masterminded a string of 1980s hits for his daughter Kim Wilde. His son, Ricki Wilde also gained some notice in the music industry, working mainly in promotion and A&R. Like many of his contemporaries, Wilde continues to perform in nostalgia tours in the UK and beyond.
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