He also stated that the group would start at an indie level and work their way to a major debut, and that the lineup was not yet permanent, therefore as they worked to their debut he may add, remove, or change out members. On February 25, 2013 Tsunku revealed the name of the group to be "Juice=Juice", stating that he wanted it to be always fresh and full of personality, and that in Japan anything is called "juice" whereas overseas unless it's 100% pure it's not "juice". Despite that he said they would not be a childlike group and that he wants them to reach beyond their limits with being cool. An official video announcement was also uploaded, where Tsunku revealed the name and meaning to the group members for the first time, and assigned them each a fruit and corresponding color. Karin recieved grape (purple), Sayuki lemon (yellow), Aina orange, Akari melon (green), Tomoko apple (red), and Yuka peach (pink). The group's first live appearance took place at the "Hello! Project Haru no Dai Kansyasai Hinamatsuri Festival 2013" on March 2, 2013.
Three months later at an event taking place on June 13, 2013 at Ikebukuro Sunshine City, Tsunku announced the group's major debut to take place sometime in the summer. He also announced that Miyazaki Yuka would be the leader and Kanazawa Tomoko would be the subleader. On July 5th it was announced that Otsuka Aina would withdraw from Juice=Juice and Hello!Pro Kenshuusei because of contractual issues with her family. The group would continue with just 5 members and no member additions were announced.
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