Following military service, he resumed his music career. Among the highlights: Holmes put lyrics to Bob Gaudio's music on The Four Seasons' 1969 Genuine Imitation Life Gazette album, after which the pair went on to compose Frank Sinatra's 1970 Watertown album. Coming during a relative low point in Sinatra's career, Watertown was his least successful album, but the song "I Would Be in Love (Anyway)" reached No. 4 on the Billboard Adult Contemporary chart.
The song "What's Now is Now" reached No. 31 on that chart and was later included in Frank Sinatra's Greatest Hits Volume 2. Sinatra's recording of the Gaudio-Holmes composition "Lady Day" was left off the Watertown album, but was released as a single, and Don Costa later rearranged "Lady Day" for inclusion in Sinatra's Sinatra & Company album. In 1985 Nina Simone recorded a cover version of "For a While," from the Watertown album, for her Nina's Back album.
That same year Simone recorded a live version of "For a While" for her Live And Kickin' album. On his own, Holmes recorded during the 1960s two well-regarded albums for independent Tower Records: A Letter to Katherine December and The Above Ground Sound of Jake Holmes, which contained the aforementioned "Dazed and Confused" and "Genuine Imitation Life." The Four Seasons' Bob Gaudio heard Holmes sing "Genuine Imitation Life" at The Bitter End in New York's City's Greenwich Village, which led to their collaborations on the The Four Seasons and Sinatra albums. Between those projects, Holmes, who had landed a recording contract with Polydor, went to Nashville to record an album called Jake Holmes. That was followed by the most successful solo album of his career, So Close, So Very Far to Go. Released by Polydor, it reached No. 135 on the Billboard album chart, and the single "So Close" rose to No.
49 on Billboard's Hot 100. In 1977, "So Close" became the title song of an album by Helen Schneider, a popular New York night club singer. Holmes's modest success with Polydor led to a contract with Columbia Records and the album How Much Time. It was as accomplished as all his work, but yielded no hits in a pop era that was about to be swamped by disco music. Later in the 1970s, with his music career stalling, Holmes moved into writing advertising jingles for HEA Productions, which provided music for advertising agencies.
His first jingle for HEA was for an anti-drug campaign, "What Do You Do When the Music Stops". Besides the US Army slogan and Dr. Pepper jingle, he is also the composer of the "Aren't You Hungry for Burger King Now?" campaign (1981), "Come see the softer side of Sears", and many other commercials, earning him the nickname "Jingle Jake". His voice can also be heard on commercials for Philip Morris, General Motors, Union Carbide, Gillette, DeBeers, Winn-Dixie, and British Petroleum. In the 1990s, Holmes set up in partnership a jingle and production company called 3 Tree Productions. Even as his jingle career flourished, Holmes never gave up songwriting.
He co-wrote every song on Harry Belafonte's 1988 album Paradise in Gazankulu. And as the new century dawned, Holmes released a new solo album called Dangerous Times and jumped into the political fray with such downloadable anti-Bush songs as "Mission Accomplished" and "I Hear Texas." Jingles Composed and/or sung (co-authors, date) * "Building a better way .... to see the U.S.A." for Chevrolet (General Motors) (1972) * "Be a Pepper" for Dr Pepper (with Randy Newman, 1977) * "Be all that you can be" for the U.S. Army (1979) * "We fly the world" for Pan American World Airways (DATE) * "Raise your hand if you're Sure" for Sure deodorant (197X) * "Aren't You Hungry for Burger King Now?" for Burger King (1981) * "America's Getting Into Training" for Amtrak corporation (1981) * "Come to Metropolitan and simplify your life" for Metropolitan Life Insurance Company (1981) * "Ah ha, we're sitting pretty, altogether in Schaeffer City" for Schaeffer Beer (198X) * "Best a Man Can Get" for The Gillette Company (199X) * "Come see the softer side of Sears, Roebuck and Company" for Sears (19XX) * "With Charmin Ultra, Less Is More" (Cha-cha-cha!!!) for Charmin (200X) Dazed and Confused Holmes is also known for writing "Dazed and Confused," which was later adopted and popularized by Jimmy Page of The Yardbirds and Led Zeppelin.
The song appeared on Holmes' debut, "The Above Ground Sound" of Jake Holmes. Led Zeppelin does not credit Holmes with authorship of their song. A Yardbirds live recording from French TV series "Bouton Rouge" (recorded on 9 March 1968) was released on Cumular Limit in 2000, credited as "Dazed and Confused" by Jake Holmes arr. Yardbirds. It is still not widely recognized that Holmes was the author of the classic song.
Page, while on tour with the Yardbirds in 1967, saw Holmes perform the song in Greenwich Village. Within months, he had adapted the song for that group, and later, for Led Zeppelin. For reasons that are not entirely clear, Page claimed sole songwriting credit for the song when it appeared on Led Zeppelin's debut album. Holmes later sent Page a letter about the songwriting credits but received no reply. In the 1970s, Holmes moved into writing advertising jingles.
He is the composer of the popular "Be All You Can Be" slogan and jingle for the US Army. He also wrote "Be A Pepper" (1977) for Dr Pepper. According to TMZ.com, on June 28, 2010 Holmes filed a Federal lawsuit against Page, Atlantic Records, Rhino Entertainment, and Super Hype Music Publishing, Inc. saying that he (Holmes) had copyrighted the song in 1967, two years before Zeppelin recorded it. Read more on Last.fm.
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