With hip hop divided into different sub genres, it was hard for J. Moir to find a place to belong. Gangster rappers didn’t understand the Vampire references. Back packers thought his style was too decadent.
And everyone else had a different definition for what’s real. Diversity is where J. shines. Being from Boston, living out of his car in California to currently setting up roots in Denver, J.
has gotten to see the very best and worst of the hip hop lifestyle up close. J. started rapping when he was 15 and picked up the piano at 17 years old when he joined an industrial noise core band. This experience taught him to think outside the box when developing his own sound.
The idea of conventional hip hop bored him to no avail. In 2004 J. Moir started to organize and decided to take his dream and turn it into life with the creation of Noca Records. He went into this venture with one singular thought.
“I have no one to blame but myself now.” This company was his chance to introduce his future audience to Gothic Hip Hop. Gothic Hip Hop is more than genre it’s a movement. It’s a tribute to 11th Century to 14th Century Eastern European art Renaissance. The sound is more orchestrated and operatic with a mix of modern synth. The songs are more compositions than beats.
The lyrical content ranges from life to love, to extravagant lifestyles and mythology of all kinds. One key component to J. Moir’s style is how real and lyrically in your face can he be without resorting to constant use of profanity. This sets him apart from virtually every hip hop artist.
He produces, writes, manages and markets his brand like tomorrow will never come. 2009 promises to be a victorious year for J. Moir with the release of his first full length album and string of accompanying music videos and live performances. Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply..