In 2010, Bowers returned to making music and signed with independent record label, Conehead UK to record a pop album, with the first single, All She Needs, written by Jamie Scott released in July 2010. Bowers appeared in the TV show Totally Boyband, in which five boyband members from past groups were modelled into a new singing act called Upper Street. The group featured him alongside Lee Latchford-Evans of Steps, Jimmy Constable of 911, New Kids on the Block's Danny Wood and S Club's Bradley McIntosh. The series commenced on MTV in the UK in September 2006, but their first single charted at Number thirty five and the group subsequently disbanded. In January 2010, Bowers was the seventh contestant to enter Channel Four's Celebrity Big Brother; he made it to the final two, but lost to Alex Reid. Dane Bowers regularly plays DJ sets at established nightclubs and clubbing brands in the UK including Gatecrasher, Sintillate and has performed many sets for the Luminar brand in various parts of the UK. Dane has also played many DJ sets abroad in Marbella and Tenerife, including the famous Eden and Es Paradis nightclubs, based in Ibiza. Dane also made a PA at the Radio 1 Big Weekend in Ayia Napa at 'The Abyss Club' for 'Twice as Nice' in Ayia Napa in 2001 alongside DJ Luck & MC Neat.
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