Record Labels Daddy Kev's newest label venture is Alpha Pup Records. Founded in late 2004 with business manager Danyell Jariel, Alpha Pup was conceived as a licensing entity for Kev's catalog material, as well as a mechanism for releasing new material by close friend and allies. Since the label's founding, Alpha Pup has quickly gained momentum, and was able to release five records over the course of 2005. Kev was also a founding father of Celestial Recordings, the highly influential underground hip-hop and drum-and-bass label.
Celestial was launched in June of 1998 with the release of Phoenix Orion's Zimulated Experiencez LP. Celestial inked a distribution deal with Caroline by January 1999, and began their massive assault of releases. Although Celestial never assigned official titles to its employees, Daddy Kev acted as CEO and creative director during Celestial's entire existence, guiding the A&R direction of the label as well as designing nearly all of Celestial's record covers, advertisements and press releases. Suffice to say, Daddy Kev's music production would become synonymous with the "Celestial sound." Overall, more than 40 titles were released by Celestial Recordings and its subsidiaries (which included Vortex Recordings, Celestial's drum-and-bass imprint).
Prior to Celestial, Daddy Kev had worked as an art director and product manager for the Thrive Records subsidiary of Sire Music Group in 1997. From late 2003 through the Summer of 2004, Kev worked the daylight hours as a Label Manager for the Sony Corporation of America. While at Sony, Kev oversaw corporate label relations between Sony Connect (Sony's digital distribution division) and various major record label groups, including Sony BMG and it's affiliated labels (including Arista, Columbia, Epic, Jive, RCA, and J Records). During his tenure, Kev delivered exclusive content deals with artists such as Britney Spears, Avril Lavigne and Los Lonely Boys.
Promotion Event promotion has been apart of Daddy Kev's repertoire for some time. He began promoting his own underground parties in early 1992 while a senior in high school. First he rocked street promotions for Double Hit Mickey. Then Kev got hip to the magic of bolt cutters, and started organizing his own break-in warehouse parties in South Central LA.
Kev would take things further in college after he was elected Director of Programming for on-campus entertainment at UC San Diego. During his tenure he transformed the social climate of the University by booking acts such as Ben Harper, Bootsy Collins, and Rocket From The Crypt. He also negotiated an unusual deal with UCSD's administration to serve free beer to students at concerts. Upon graduation in 1997, Kev returned to Los Angeles and took a break from event promotion.
It wasn't too long, though, before Kev began promoting a weekly club called Konkrete Jungle LA. After launching in March of 1999, the club quickly became L.A.'s premiere venue for drum-and-bass and underground hip-hop, booking international talent on a weekly basis. Rolling Stone gave it's nod of approval in 1999 by calling Konkrete Jungle the "Best Dance Club in L.A." The club continued for over three years, but was closed due to sound level disputes with venue management. Daddy Kev has also promoted two other weekly events in the Los Angeles area: Bassline (located at The Echo); and Kush (located at The Short Stop).
Art Direction Daddy Kev began dabbling in graphic design while still in elementary school, taking advantage of his father's home office and laser printer. While still in high school, Kev began interning for URB Magazine in early 1992. Kev would remain a part of the URB family for the next five years, contributing to the magazine as both art director and writer. Several URB issues with graphic design by Daddy Kev were exhibited at the Smithsonian Institution's Cooper-Hewitt National Design Museum in 1996 as a part of the "Mixing Messages: Graphic Design In Contemporary Culture" exhibition -- these particular issues of URB have since become a part of the the Smithsonian's permanent collection.
After leaving URB in 1997, Kev worked as a freelance art director, designing record covers and websites for clients like London/FFRR, Island, Polygram and Priority Records. When Celestial was born, Daddy Kev phased out most his freelance work and dedicated his graphic design skills to the label -- the result can be seen on more than 40 record covers, as well as countless posters and flyers. Press Kev has received coverage in the largest music publications in the world, garnering reviews and/or features in Rolling Stone, Mojo, Spin, URB, XLR8R, BPM, LA Weekly and countless others. Pitchfork Media describes Kev as "one of the Los Angeles underground's most visionary producers...
His style exemplifies the steady bleeding of hip-hop culture into the more highbrow aspects of art." A search on Google will reveal thousands of reviews and articles from webzines and bloggers around the world. Two of his albums have received "Album Of The Year" nods in Vice Magazine (Phoenix Orion's Zimulated Experiencez in 1998 and AWOL One's Souldoubt in 2001), while his "Rhythm" single with AWOL One was nominated for Single Of The Year in the prestigious Village Voice "Pazz & Jop 2001" Awards. Kev also received nods from the LA Weekly Music Awards ("Best DJ" in 2001), and the California Music Awards ("Best Hip-Hop Album" in 2002 for AWOL One's Number 3 On The Phone). Read more on Last.fm. User-contributed text is available under the Creative Commons By-SA License; additional terms may apply..
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