Jammy eventually relented upon witnessing the rising popularity of the deejay. His first hit record on the sound system circuit was Dub Fi Dub and other recordings with the King Jammys label were compiled into 1993's Jamaica's Most Wanted, later released as Roots, Reality and Culture. By 1993, now known internationally as Bounty Killer, Rodney was quickly becoming regarded as one of the fiercest and most lyrically gifted of the next generation of deejays. Hits such as Coppershot, Lodge, and Spy Fi Die quickly propelled Bounty to an upper-echelon deejay, and sound system dubplate favorite. "Coppershot" was actually a hit in New York before Jamaica, which left Bounty as personally indebted to the American city as much as his native Kingston.
1993 also brought the beginning of a long, on-and-off rivalry with Beenie Man, which culminated in a battle at Sting 1993, extended through the mid-90s and flared up again in the latter half of the following decade. Bounty won the war at Sting 1993 and his legacy as dancehall superstar was cemented as a result. The mid-1990s brought hit after hit, such as Cellular Phone, Not Another Word, and Mama. The heated war-of-words with Beenie Man gave the world many popular tunes from each side, including Ask Fi War, Suspense, and War Beyond The Stars. The mid-90s era culminated in the release of My Xperience in 1996.
The most comercially successful album of Bounty's career, and widely considered one of the best dancehall albums of the decade, it mixed popular dancehall tracks, such as Living Dangerously featuring Barrington Levy and Fed Up, with hip-hop crossover duets featuring Jeru The Damaja, Raekwon and, most popularly, The Fugees. The decade closed out with two more albums, Next Millenium, which featued more hip-hop guest combinations, and 5th Element, which returned to a more hardcore-dancehall style. By the year 2000, Bounty Killer, along with Capleton, was still considered the top deejay in the business, particularly with the waning popularity (at the time) of Beenie Man, and refocused career path of Buju Banton. This was due as much to being the most in-demand artist for dubplate recordings by sound systems as to actual studio material. In 2001, he was featured with No Doubt on their international hit Hey Baby, and appeared with the band for a pre-game performance at the 2002 NFL Super Bowl. In 2002, Bounty released his most ambitious project since My Xperience, a double CD (released seperately), titled Ghetto Dictionary: The Mystery and Ghetto Dictionary: The Art of War. While not nearly the commercial success of My Xperience, underground sales were strong, and it featured the smash dancehall hit Sufferah. Since the Ghetto Dictionary project, Bounty Killer's influence has mostly been behind-the-scenes, working with young talent and bringing new dancehall reggae stars to the forefront. He has been credited with bolstering the careers of, among others, Elephant Man, Busy Signal, Wayne Marshall, Baby Cham, and Vybz Kartel. He currently oversees a stable of artists known alternately as The Alliance and Gully, which includes Mavado and Aidonia.
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