He’s Ad Brown and in 2010 he’s going to be an impossible-to-miss presence. Ad Brown – The Early Years: Attending the prestigious Academy of Contemporary Music (the starting point for stars including Sugar Babe Amelle Berrabah and Mercury Music Prize Award Winner Toby Couling), Ad took his degree in Business and Music. Whilst studying he learnt the label ropes whilst moonlighting in the promotions department of heavy-hitting dance label, Serious Records. Upon graduating, Ad had to decide whether to go down the record label or DJ/recording artist route. He opted for the latter… Release The Music: Through both his Ad Brown and Maxi Valvona releases, he quickly began to made a name for himself as the go-to man for enriched prog- themed atmospherics.
Think the melodies of Above & Beyond crossbred with the backing tracks of Digweed and you’re nine tenths of the way there. Signed to Black Hole Recordings and releasing on the progressive tipped off-shoot Fris, he debuted in late 2008 with the double-header release ‘Smoke’ and ‘I Just Do’. Just a few months later recognition came fast to his door with the ‘09 releases ‘Hope’ and ‘Chasing Rainbows’. The latter scored the 5/5 Money Shot review in DJ Mag, with the publication stating that the track “positively bulged with dark synthery, thudding drums and imaginative percussion” and added that it was one with “a murderously good chiming top line”.
A month after its release the track was compiled onto the 2009 Trance Energy album and Ad himself was named by the music-critics.com website as “a producer to watch in 2009”. Over the course of the year Brown also drew many plaudits for his much-spun bootleg rewiring of Holden & Thompson’s prog house classic ‘Nothing’. It was music again championed by a remarkably broad spectrum of DJs. In May of that year he also delivered the ‘Velvet EP’, his debut release under his new pseudonym, Maxi Valvona (for Solarstone’s Insatiable Records).
On the immediate horizon for 2010, he has an intensive release schedule with tracks & remixes forthcoming on imprints including Anjunadeep, Black Hole, Baroque, microCastle and Slinky. Ad Brown – The DJ: You will rarely see a spinner more at home and at ease in front of a pair of CDJs than Brown. Combining flawless mixing with sophisticated selection and electric audience interaction, both UK and abroad, he has brought clubs under his spell. Read more on Last.fm.
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